The Phantom Voice
By Annie Buxton
Average amount of Nike sneaker production is $30,while retail price is set at $100+.
Nike with their Just Do It attitude and aesthetically pleasing athletic wear has created a clothing empire. I myself love Nike merchandise, my closet full of their brand from workout pants to half zips to sneakers. But in all seriousness, as consumers we must take a step back and ask ourselves if we’re paying too much. And the answer is yes. Why are we burning holes in our wallets for a silly top with a bold check mark running across the chest? Nike is seen as “cool” clothing, and the problem is that they know it.
What makes Nike so special that they can price their merchandise at $100+ whether it be a simple Tee for the gym, or a pair of black yoga pants? Does their fabric have superpowers I don’t know about? Raising their prices make them seem as if they are selling a “premium product” when in reality all what they are selling is fashionable workout clothing, cut from the same fabric such as Under Armour, Ideology, etc. Most importantly, Nike spends on average around $30 on production for their sneakers, yet they set the retail prices at minimum, $100. The only difference between Nike and other workout brands is that other companies don't let their arrogance control their price marketing decisions. Their quality of clothing is just as good as anyone else's.
Nike is playing a game with us, seeing how far they can push till we finally decide to turn away and revive Under Armour again. Nike lower your prices, just do it already!